888 Affiliates

Virtual Marketing Services (Gibraltar) Limited runs the program; 888 Affiliates is part of the Uffiliates scheme, which also promotes Dragonfish's exclusive brands. Traffic goes to casino, poker, sports, bingo and games: 888casino, 888poker, 888sport, 888games, 888bingo, WSOP.com, Mr Green and others. The program claims over $207,905,405 paid to affiliates; 888casino counts over 25 million members and 888poker over 8.2 million real money players.

The plans are RevShare (standard or progressive), CPA and the Hybrid Advantage; CPA and hybrid for 888casino are set case by case with a personal manager. RevShare is a percentage of the monthly gross revenue of referred players (net revenue in the plans overview): progressive up to 40% for 888casino, up to 30% for 888sport; on poker sites, 888poker included, it lasts at most 24 months. Gross revenue is poker rake and tournament fees plus settled bets on other games, less winnings, bonuses, overlays, refunds, third-party fees and taxes; under the agreement, commission comes only from the poker, casino and sport products advertised. CPA is paid per approved player who deposits within 90 days of registration; criteria differ per territory and site. Sub-affiliate commission is first-tier only and follows the sub-affiliate's own scheme; it may be withheld if the affiliate has no new leads for over a month.

Payments are monthly, on the 15th for the previous month (the agreement says within about 30 days of month end); amounts under $250 roll into the following months. RevShare carries a negative balance over: a month's negative amount is deducted from following months until set off, or the affiliate may be invoiced; for 888sport it is generally not applied, save cases such as three months without new leads. Commission on a site may be reduced after three consecutive months without leads, and a fraud review may hold payments for up to 180 days. Check, NETELLER and Moneybookers carry no fee, a wire transfer costs $25. Mr Green has its own agreement: Net Revenue Share, CPA and a hybrid, payment within about 60 days of month end, from 250 USD, and an account inactive for six months may lose 50% of its balance.