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Checked by the editorial teamVersion of How we check
Site version for Colombia
Market position: BetPlay, GEO Colombia
Choose a metric to see its trend
Chart step: Month. One point per month.
Market position over time
Wplay. Right below. Value at end of period: #2 of 21. No change over August. Pin chart selection
BetPlay. You are viewing. Value at end of period: #1 of 21. No change over August. Pin chart selection
Select a casino in the legend to highlight its chart.
#1#11#21
Dec2024Apr2025Aug2025Oct2025Dec2025Apr2026Aug2026
Monthly data↓
Chart data comparison for "Market position over time". Step: Month. Values at the end of each period.
Period
Wplay
BetPlay
#2 of 21
#1 of 21
#2 of 21
#1 of 21
#2 of 21
#1 of 21
#2 of 21
#1 of 21
#2 of 21
#1 of 21
#2 of 21
#1 of 21
#2 of 21
#1 of 21
#2 of 21
#1 of 21
#2 of 21
#1 of 21
#2 of 21
#1 of 21
#2 of 21
#1 of 21
#2 of 21
#1 of 21
#2 of 21
#1 of 21
#2 of 21
#1 of 21
#2 of 21
#1 of 21
#2 of 21
#1 of 21
#2 of 21
#1 of 21
#2 of 21
#1 of 21
#2 of 21
#1 of 21
#2 of 21
#1 of 21
#2 of 21
#1 of 21
Branded demand share over time
Wplay. Right below. Value at end of period: 20.7%. Up: 1.3% over August. Pin chart selection
BetPlay. You are viewing. Value at end of period: 38%. Down: 5.4% over August. Pin chart selection
Select a casino in the legend to highlight its chart.
60%30%0%
Dec2024Apr2025Aug2025Oct2025Dec2025Apr2026Aug2026
Monthly data↓
Chart data comparison for "Branded demand share over time". Step: Month. Values at the end of each period.
Period
Wplay
BetPlay
19.2%
52.4%
19.4%
53%
19.3%
52.7%
22.5%
50.3%
21.4%
47.9%
21.5%
47.9%
20.2%
45.4%
22.7%
41.7%
23.5%
42.9%
20.8%
46.4%
20.4%
45.5%
22.9%
41.8%
20.3%
45.7%
20.2%
45.3%
22.8%
41.7%
23.4%
42.9%
23.2%
42.5%
21.9%
39.9%
20.1%
45%
19.4%
43.4%
20.7%
38%
Search results position over time
Betano. Right below. Value at end of period: #9. No change over August. Pin chart selection
BetPlay. You are viewing. Value at end of period: #8. Up: 2 over August. Pin chart selection
Rushbet. Right above. Value at end of period: #7. No change over August. Pin chart selection
Select a casino in the legend to highlight its chart.
#1#8#15
Dec2024Apr2025Aug2025Oct2025Dec2025Apr2026Aug2026
Monthly data↓
Chart data comparison for "Search results position over time". Step: Month. Values at the end of each period.
Period
Betano
BetPlay
Rushbet
#9
#11
#6
#9
#11
#6
#9
#11
#5
#9
#11
#5
#9
#10
#4
#9
#10
#7
#8
#10
#7
#8
#10
#7
#8
#10
#6
#8
#10
#3
#6
#10
#3
#7
#10
#4
#8
#10
#4
#8
#10
#3
#7
#9
#3
#8
#9
#3
#8
#9
#4
#8
#9
#5
#8
#10
#6
#9
#10
#7
#9
#8
#7
Traffic market share over time
Rushbet. Right below. Value at end of period: 18.1%. Down: 2.1% over August. Pin chart selection
BetPlay. You are viewing. Value at end of period: 28.9%. Down: 3.8% over August. Pin chart selection
Wplay. Right above. Value at end of period: 31.4%. Up: 8.7% over August. Pin chart selection
Select a casino in the legend to highlight its chart.
60%30%0%
Dec2024Apr2025Aug2025Oct2025Dec2025Apr2026Aug2026
Monthly data↓
Chart data comparison for "Traffic market share over time". Step: Month. Values at the end of each period.
Period
Rushbet
BetPlay
Wplay
11.5%
43.4%
24.7%
12.2%
45.1%
21.6%
11.4%
49%
20.5%
2.9%
53.2%
22.6%
3%
55.5%
22.8%
4.3%
28.3%
33.5%
3.8%
27.1%
32.6%
3.9%
28.2%
34.9%
4.3%
31.3%
33.9%
5.6%
30.3%
31%
17.4%
22.5%
28.9%
11.5%
48.5%
20%
11.1%
47.7%
20.7%
15.1%
39.1%
21.8%
15.5%
38.4%
21.8%
18.7%
37.9%
21.1%
12.9%
41.3%
21.8%
19.5%
17.9%
28.9%
19.5%
15.1%
29.3%
20.2%
32.7%
22.7%
18.1%
28.9%
31.4%
21 casinos in Colombia compared month by month (December 2024 – August 2026). Market place: by the mean of the brand demand share and the traffic share. Brand demand share: the share of searches for the brand name. Search position: the place by the number of queries the brand's sites rank for in the country's organic results. Traffic market share: the share of the estimated organic search traffic of the brand's sites.
Bonuses: BetPlay, GEO Colombia
Welcome offer
There are no casino bonuses in the welcome pack — only sports bonuses.
From open sources as of October 12, 2026: Sports betting: 100% on a first deposit, up to $10.000 COP — or a $10.000 free bet.
Terms read on the site on October 11, 2026 during the visit from the country. Bonuses and their terms change; what the site did not state is marked “—”.
Registration form
The BetPlay registration form on the site version for Colombia: the details the site asks for to open an account. Open the screenshot to view and zoom it.
Products
The product lineup includes traditional sports and esports betting with live video streaming, slots with crash games and exclusives, and a dedicated poker room for Texas Hold'em and Omaha.
Casino
Slot catalog featuring new releases, popular titles, crash games, exclusive BetPlay slots, and daily tournament games.
Poker
Real-money poker tables and tournaments featuring Texas Hold'em and Omaha.
Mechanics and features
The platform provides tournament poker formats with and without rebuys alongside player control tools featuring limit-setting and self-exclusion.
Responsible Gambling
Player self-control tools including setting personal limits and account self-exclusion.
