
Parimatch
- Operator company
- Galazia B.V.
Parimatch, a betting brand founded in 1994: its Indian version has cricket and kabaddi, live tables with Andar Bahar and Teen Patti, slots of dozens of providers and UPI.
Market overview
A 2025 law bans all online money games in India together with their advertising and payments, and since 1 May 2026 its rules and the Online Gaming Authority have been in force. Search demand has not gone away: “cricket betting app” is searched 22,200 times a month, and interest in “online casino” grew over the past year.
Checked by the editorial teamVersion of How we check
Parliament passed the Promotion and Regulation of Online Gaming Act (Act No. 32 of 2025) on 21 August 2025. According to the government’s reply in the Lok Sabha on 18 March 2026, it prohibits all online money games — games of chance, of skill or a mix of both — their advertising, promotion and facilitation, and the processing of related payments through banks and payment systems. The Act also applies to services operated from outside India. E-sports and social games without money stakes remain allowed: the 2026 Rules, in force since 1 May 2026, set up a status determination and registration for them.
According to TRAI, at the end of August 2026 India had 1,312.25 million wireless subscribers and 1,101.21 million broadband connections, of which 1,033.24 million were mobile access over 3G, 4G and 5G: broadband here is almost entirely mobile. The urban–rural gap is wide — tele-density is 155% in cities and 61.12% in rural areas, so the rural audience is far less connected than the urban one.
The main way to pay in the country is UPI, the instant payment system NPCI launched on 25 August 2016. In financial year 2025-26 it carried over 24,162 crore transactions (1 crore = 10 million) worth about ₹314 lakh crore, and UPI made up 84% of the country’s digital payments; in September 2026 NPCI counted 24,068.38 million transactions in the month. UPI was also the cashier of offshore platforms: according to the ED, 1xBet collected money through dynamically generated UPI IDs linked to mule bank accounts, and the DGGI froze 392 bank accounts linked to UPI IDs found on offshore operators’ websites.
According to PIB’s note on the law, Electronics and IT Minister Ashwini Vaishnaw cited an estimate that 45 crore people were negatively affected by online money games and lost more than ₹20,000 crore. In March 2025 the DGGI had around 700 offshore entities offering online money gaming, betting and gambling under its scanner, and online money games were taxed under GST at 28%.
As of October 2026 there is no legal route for a real-money casino in India: the game itself, its advertising and the collection of payments are all prohibited, and access to such platforms is blocked. Under the 2026 Rules the Online Gaming Authority determines whether a game is a money game (stakes, the expectation of monetary winnings, the revenue model, how in-game rewards are redeemed outside the game) and registers e-sports and social games, with a certificate valid for up to 10 years. Work with the Indian audience is possible only within these limits.234567891011
According to official demographic projections, India has an estimated population of 1425.90 million people for 2026, projected to reach 1522 million by 2036. The median age was 24.92 years in 2011 (projected at 30.27 years for 2026), and 60.7% of the population was in the working age group of 15–59 years in 2011. According to the 2011 census, the population was concentrated across the largest states: Uttar Pradesh (199,581,477 residents), Maharashtra (112,372,972), Bihar (103,804,637), and West Bengal (91,347,736). For an operator, this represents a massive market with a young audience concentrated across several densely populated megastates.121314
The Indian rupee (INR) is India's currency; its banknotes are issued by the Reserve Bank of India. In circulation are the Mahatma Gandhi (New) series notes of ₹10, ₹20, ₹50, ₹100, ₹200, ₹500 and ₹2000, issued from 2016 to 2019, and notes of the earlier Mahatma Gandhi series from ₹5 to ₹100.15
The ₹ sign goes before the number, with no space.
Amounts below 1,000 take no separator. From 1,000 on, the digits are separated with a comma: the last three, then twos (1,00,000 is a lakh, 1,00,00,000 a crore).
The decimal part is separated from the whole with a dot, no spaces, and always has 2 digits.
The minus goes before the currency sign.
INR is the ISO 4217 code. Use it in payment forms, reports and wherever several currencies appear together.
Loading the rate…
Result, US Dollar
An Indian national number has 10 digits for mobile and landline phones alike. A mobile number is an access code (2 digits), a switching-centre code (3 digits) and a subscriber number (5 digits); from abroad it is dialled after +91 without a zero.1819
Strip spaces, hyphens and brackets and add a «+»: that is the international format (+91…). A mobile number must match this expression in full:
^\+91[1-9]\d{9}$WhatsApp leads among messaging apps in India at 78% usage, followed by Telegram at 39% and Messenger at 26%. In social networks, YouTube ranks first with 76%, followed by Instagram (63%) and Facebook (57%). When choosing channels for player onboarding, verification codes, and service notifications, WhatsApp is the primary messenger to support, while YouTube, Instagram, and Facebook provide the strongest coverage for social logins and community reach.20
Share of respondents who used the platform in the last week for any purpose. Online population (sample representative of younger English-speakers); 2,044 respondents · Jan – Mar 202620
Share of respondents who used the messenger in the last week for any purpose. Online population (sample representative of younger English-speakers); 2,044 respondents · Jan – Mar 202620
India is multilingual: the 2011 census counted 121 languages, and none is the mother tongue of a majority. Hindi is the mother tongue of 43.63% of residents (528 million people), Bengali of 8.03%, Marathi 6.86%, Telugu 6.70%, Tamil 5.70%. The official language of the Union is Hindi in the Devanagari script, and Parliament does its business in Hindi or English.1617
Hindi
Official43.63%
528,347,193 speakers
Where: Most speakers live in Uttar Pradesh (188 million), Bihar (80.7 million), Madhya Pradesh (64.3 million) and Rajasthan (61.3 million)
The official language of the Union, written in Devanagari. The census counts among its speakers the mother tongues it groups under Hindi: Bhojpuri, Chhattisgarhi, Magahi, Haryanvi, Marwari and others.1617
English
259,678 speakers
Bengali
8.03%
97,237,669 speakers
Where: West Bengal, Assam, Tripura
The second language by speakers: most live in West Bengal (78.7 million), then Assam (9.02 million), Jharkhand (3.21 million) and Tripura (2.41 million).16
Marathi
6.86%
83,026,680 speakers
Where: Maharashtra
Most speakers live in Maharashtra (77.5 million), then Karnataka (2.06 million).16
Telugu
6.7%
81,127,740 speakers
Where: Andhra Pradesh and Telangana
Most speakers live in Andhra Pradesh within its 2011 borders (70.7 million), then Tamil Nadu (4.23 million) and Karnataka (3.57 million).16
Tamil
5.7%
69,026,881 speakers
Where: Tamil Nadu, Puducherry
Most speakers live in Tamil Nadu (63.8 million), then Karnataka (2.11 million) and Puducherry (1.1 million).16
Gujarati
4.58%
55,492,554 speakers
Where: Gujarat
Most speakers live in Gujarat (52 million), then Maharashtra (2.37 million).16
Urdu
4.19%
50,772,631 speakers
Where: Uttar Pradesh, Bihar, Maharashtra, Andhra Pradesh, Karnataka
Speakers are spread over many states: most live in Uttar Pradesh (10.8 million), Bihar (8.77 million), Maharashtra (7.54 million), Andhra Pradesh (7.51 million) and Karnataka (6.62 million).16
Kannada
3.61%
43,706,512 speakers
Where: Karnataka
Almost all speakers live in Karnataka (40.7 million).16
Odia
3.1%
37,521,324 speakers
Where: Odisha
Almost all speakers live in Odisha (34.7 million).16
Malayalam
2.88%
34,838,819 speakers
Where: Kerala
Almost all speakers live in Kerala (32.4 million).16
Punjabi
2.74%
33,124,726 speakers
Where: Punjab
Most speakers live in Punjab (24.9 million), then Haryana (2.4 million) and Rajasthan (2.27 million).16
Assamese
1.26%
15,311,351 speakers
Where: Assam
Almost all speakers live in Assam (15.1 million).16
Maithili
1.12%
13,583,464 speakers
Where: Bihar
Almost all speakers live in Bihar (13.1 million).16
Language for players: SMS, codes, notifications
English and Hindi
No language is the mother tongue of a majority: Hindi is for 43.63% of residents and the next, Bengali, for 8.03%. Write codes and service SMS in English or Hindi — the two languages Parliament works in — and repeat campaigns in the state's language where it differs: Tamil is the mother tongue of 63.8 million in Tamil Nadu, Malayalam of 32.4 million in Kerala.1617
India
Where each language is spoken and what share of residents speak it
Zoom in to street and building level. On phone, use two fingers; with a mouse, use Ctrl/⌘ + scroll.
Hover over the country or a dot to see the language, the share of residents and the number of speakers. Press a language in the legend and the map highlights where it is spoken.
Hindi tints the whole country as the most common mother tongue (43.63%), although in Kerala, for example, only 51,928 people named it. Dots are the other languages in the states where most people named them; a dot's size is the number of speakers in the state in the 2011 census. Andhra Pradesh is counted within its 2011 borders, together with today's Telangana.
OpenFreeMap · © OpenMapTiles · © OpenStreetMap contributors · Outlines: Natural Earth
Mobile internet in India means 4G in almost every village and a fast-growing 5G: on 28 February 2026, 4G worked in 632,392 of 644,131 villages, and at the end of 2025 the 5G network covered 86.18% of residents. People go online almost only over the mobile network: in January–March 2025, 98.1% of rural and 88.6% of urban internet users aged 15+ went online mainly from a phone over mobile data. They pay in advance: at the end of March 2026, 90.14% of subscribers were prepaid.21222324
Bottom line
Yes, make it lighter: 4G reaches almost every village, but 5G covers only 52.72% of residents in the North-East and 90.14% of subscribers are prepaid — the site and the games must run fast on ordinary 4G, not only on big-city 5G.
Cities are connected far more densely than villages. In June 2026 there were 129.03 internet subscriptions per 100 urban residents but only 49.07 per 100 rural residents. Between states the gap is sharper still: in August 2026 tele-density reached 371.29% in the Delhi service area and was the lowest in the country in Bihar, at 64.34%; TRAI's Bihar area also includes Jharkhand.925
The white spots are at the country's edges and in its backcountry. On 28 February 2026, 127 of 559 villages on the Andaman and Nicobar Islands had no mobile service, 1,176 villages in Arunachal Pradesh were still unconnected and 1,177 in Odisha. In Ladakh 4G worked in 229 of 243 villages. Border areas are filled in by separate projects: by March 2026, 684 of 705 border villages in Uttarakhand had been connected.2126
5G has been launched in 99.9% of the country's districts, but how many residents it reaches varies widely: at the end of 2025 it covered 100% of the population of Delhi, Mumbai and Kolkata, 70% of Himachal Pradesh, 68.71% of Madhya Pradesh and only 52.72% of the North-East. On 28 February 2026 there were 523,866 5G base stations, and 5G services had reached 367,156 villages. In January–March 2026, 5G carried 42.75% of the country's mobile traffic.21222427
A gigabyte keeps getting cheaper and use keeps growing: in April–June 2026 operators earned ₹7.13 per gigabyte on average, against ₹7.51 a quarter earlier, and a mobile data subscriber used 28.39 GB a month, against 26.70 GB. There were 1,045.55 million such subscribers in June 2026. The average monthly bill is ₹200.72 on prepaid and ₹114.26 on postpaid.25
In the NSO survey of January–March 2025, 85.5% of Indian households had at least one smartphone, and 97.1% of young people aged 15–29 had used a mobile phone in the last three months. Of mobile page views from October 2025 to September 2026, 94.3% are on Android and only 5.6% on the iPhone. The phone market is fragmented: Vivo (18.2%), Xiaomi (16.1%), Realme (12.5%), Samsung (11.7%) and Oppo (11.7%). The browser is almost always Chrome (90.3%), and the most common screen, 360 × 800 pixels, has 19% of views.2829
Bottom line
Build the site and the games first of all for an Android phone with Chrome — 94.3% and 90.3% of mobile page views; the layout must work on a 360-pixel-wide screen, and the iPhone (5.6%) and Opera (3.6%) are the second check.
Share of the country's mobile page views — the source's own figure for the whole period: October 2025 – September 202629
In the 2026-10-12 measurement, 11 of the 16 identified brands received a search traffic estimate, and the top five take 98% of it: Stake, 1xBet, Parimatch, Melbet and Dafabet. In the results for the base queries 1xBet is seen most often — on 6 queries — followed by Melbet on 5. The traffic estimate is calculated from search positions and query volumes: it is neither visits nor the number of players.
Of the 74,750 monthly searches in the base set, the largest share goes to the generic “online casino” — 40,500, and the second largest to “cricket betting app” — 22,200: betting on cricket stands out above any casino topic. Next come “online casino india” and “casino online india” (3,600 each), “online betting india” (1,600), “online casino real money india” (1,000) and “aviator game india” (720). Games are barely visible: “live casino india” has 390, “roulette online india” 260, “online slots india” 70. Payment queries hardly exist: “paytm casino” has 70, queries about UPI deposits showed no measurable volume, and “is online casino legal in india” is searched 110 times a month.
The results for the base queries are led by international review sites with Indian sections: casino.com (9 queries), online-gambling.com and revpanda.com (7 each), casino.org and bestcasinosites.net (5 each). The most links to casinos are on casinoble.in (39 brands), dust2.in (32) and guide2gambling.in (24), as well as on goal.com’s betting section and thebettingprofessionals.com (14 each); the latter and betzoid.com keep separate lists of sites paid through UPI, Paytm, PhonePe and GPay. Through the links of these sites Rajabets, 10CRIC, Spinarium, Zet Casino, Hugo Casino, Casinolab and Playaxe entered the registry.
The promotion chains are described in the agencies’ own documents. In March 2025 the DGGI reported that many Bollywood celebrities and cricketers, along with YouTube, WhatsApp and Instagram influencers, were endorsing offshore online money gaming platforms. In March 2026 the ED described a concrete link: Parthtech Developers LLP, which runs the high-traffic cricket platforms CREX and OneCricket, signed advertising agreements with Switzerland’s Bwise Media AG to promote illegal betting platforms including 1xBet; 1xBet’s ads were booked, geo-targeted and served on CREX through Parthtech’s in-house ad server Parth Adex. Platform — a cricket app, brand — 1xBet, integration — geo-targeted advertising.
Over the last 12 months relative interest in “online casino” grew: the window’s first-quarter average was 6.8 out of 100 and the last quarter’s 46.7, with the peak in March 2026. Interest in “teen patti” fell: it peaked in October 2025 (8 out of 100), and the average dropped from 2.8 to 1. The index is relative and gives no absolute volumes.11011
Online money games in India are governed by the federal Promotion and Regulation of Online Gaming Act, 2025 (Act No. 32 of 2025), passed by Parliament on 21 August 2025. It prohibits offering online money games — games of chance, of skill or a mix — advertising them and processing payments for them through banks and payment systems, applies to services operated from outside India, and lets the authorities block access to such platforms under the Information Technology Act, 2000. Offering money games or facilitating their payments carries up to three years in prison or a fine of up to ₹1 crore, a repeat offence three to five years and ₹1–2 crore; advertising carries up to two years or a fine of up to ₹50 lakh, a repeat offence two to three years and ₹50 lakh to ₹1 crore. The Rules under the Act have been in force since 1 May 2026: the Online Gaming Authority of India, attached to MeitY, keeps the list of online money games, determines a game’s status (within 90 days as far as practicable), registers e-sports and social games and handles user complaints.
The ban rests on the agencies’ actions. By March 2025 the DGGI, together with MeitY, had blocked 357 websites of offshore online money gaming operators, frozen 392 bank accounts linked to UPI IDs from their websites and attached ₹122.05 crore in them. In the case of 1xBet, which operated in India through mirror websites, the ED had attached assets worth ₹37.23 crore by March 2026.
A real-money casino has no legal promotion channel in India: the law prohibits advertising, promotion and the collection of payments alike. Demand is still visible in search — betting on cricket above all — and according to the agencies’ documents offshore brands relied on Bollywood celebrities, cricketers, YouTube, WhatsApp and Instagram influencers and advertising in cricket apps; these very chains became the subject of DGGI and ED cases. The legal route is open only to e-sports and social games without money stakes — through the game status determination and registration with the Online Gaming Authority.234561011

Parimatch, a betting brand founded in 1994: its Indian version has cricket and kabaddi, live tables with Andar Bahar and Teen Patti, slots of dozens of providers and UPI.

Founded in 2007, the international iGaming platform combines a large-scale sportsbook, an extensive slot library, and dedicated live dealer tables.

Dafabet, an Asian bookmaker and casino serving players since 2004: two sportsbooks with cricket, over 200 live tables from 13 providers, Playtech slots and lotteries.

Indibet is a cricket betting brand founded in 2018, with a back-and-lay exchange, slots and a live casino with Indian tables.

Established in 2012 and operated by Pelican Entertainment B.V., Melbet combines a sportsbook of 11,860 events with a casino catalog from more than 120 software providers.

Founded in 2016, the international platform combines a massive casino with over 14,000 games, an in-house poker room, and a sports betting line covering 40 disciplines.
What to take into account in India: the conclusions of the mobile internet, devices and local standards blocks, gathered for each side of the market. Recommendations for partners will follow the analysis of the country’s casinos.
Mobile internet
A first screen built for 4G
57.09% of India's mobile traffic in January–March 2026 went over 4G, and in the North-East 5G covered only 52.72% of residents. So what a player sees first — home page, lobby, cashier — should fit into a few hundred kilobytes: game previews in AVIF or WebP, lazy loading for everything below the screen, no autoplay videos in the cards.2224
An optional light mode
90.14% of subscribers are prepaid, and megabytes are part of a package they have bought. Offer a data-saver switch: a lobby without animations, a size warning before a heavy game or live table loads, and assets kept in the browser cache (Service Worker) so that a second visit does not fetch them again.24
A cashier that loses nothing on a drop
Outside the cities the network does not reach everywhere: on the Andaman and Nicobar Islands only 335 of 559 villages had 4G. A deposit or withdrawal must not depend on the connection lasting until the reply: every operation gets an idempotency key so that a retry never charges twice, entered details are kept, and once the network is back the player sees the operation's status at once.21
SMS as the fallback channel
Send one-time codes and important account messages by SMS as well: in Arunachal Pradesh 4,817 villages had mobile service but only 4,367 had 4G, and where mobile internet is missing an SMS still gets through.21
Metrics by state
Test the site on a slow-4G profile and collect real-visitor load metrics broken down by state: in August 2026 tele-density was 371.29% in the Delhi service area and 64.34% in Bihar, and national averages will hide what a player in Bihar sees.9
Devices
Android first
Android has 94.3% of mobile page views and the iPhone 5.6%: design and test sign-up, cashier and lobby on an Android phone first, and treat the iPhone version as the second check.29
A layout from 360 pixels
The most common screen is 360 × 800 (19%), then 393 × 873 (7.9%) and 360 × 804 (4.1%), and the rest of the sizes are fragmented: the layout must stretch from 360 to 432 pixels wide without horizontal scrolling, with the cashier buttons at the bottom, under the thumb.29
Chrome, Opera and Safari in every check
Chrome has 90.3% of mobile page views, Opera 3.6%, Safari 3.3% and UC Browser 1.4%: check every new version of the site, the cashier and forms above all, at least in Chrome, Opera and Safari.29
Test phones by brand share
The minimum test set is Vivo (18.2%), Xiaomi (16.1%), Realme (12.5%), Samsung (11.7%) and Oppo (11.7%). For 7.1% of views the vendor is not identified, so brand shares are a lower bound.29
Local standards
Amounts in the country’s format
Write amounts the way the country reads them: ₹1,000, ₹10,000.50. The INR code goes in payment forms, reports and wherever several currencies appear together.15
SMS, codes and notifications in English and Hindi
No language is the mother tongue of a majority: Hindi is for 43.63% of residents and the next, Bengali, for 8.03%. Write codes and service SMS in English or Hindi — the two languages Parliament works in — and repeat campaigns in the state's language where it differs: Tamil is the mother tongue of 63.8 million in Tamil Nadu, Malayalam of 32.4 million in Kerala.1617
Mobile internet
A fast first launch
Split the game into a starter core and parts that load later: before the first spin only the base scene and sound are downloaded, while bonus rounds, rare animations and languages arrive in the background. More than half of India's mobile traffic — 57.09% in January–March 2026 — went over 4G, so a game must start without 5G.24
Assets matched to the network
Match assets to the connection: at the end of 2025 5G covered 100% of residents in Delhi and Mumbai but only 52.72% in the North-East. Detect the type and quality of the network on the device and serve HD graphics only on a fast link, and a lighter set with the same gameplay on a slow one.22
Back into the round after a drop
Fix the round's outcome on the server, and after reconnecting the client must show exactly that round and that result without loading the game from scratch. In villages a drop is ordinary: on 28 February 2026, 8,748 villages had no mobile service, and in Nagaland 4G worked in only 1,411 of 1,535 villages.21
Live games on a weak connection
In April–June 2026 a mobile data subscriber used 28.39 GB a month on average, and an evening at a live table must not eat a noticeable share of the package: adaptive bitrate with a modest start, an instant drop in quality when the network sags without losing the bet, and a visible connection indicator.25
Small updates
Update the game in parts: every file has its own version, and the client fetches only what changed. With 90.14% of subscribers prepaid, re-downloading the whole build after a small fix spends data the player has already paid for.24
Devices
Performance on Android
Android has 94.3% of mobile page views and the most common vendors are Vivo, Xiaomi, Realme, Samsung and Oppo: cap texture sizes and simultaneous effects, hold a steady frame rate and check heat and battery drain in long sessions on their models.29
Not only the newest Android
Android 15 (29.2%), 13 (14.2%), 16 (13.6%) and 14 (13.4%) are the most common, but Android 12 and 11 still bring 10.2% and 9.8% of views: the test set must include a device on Android 11–12.29
A game for a narrow screen
The most common screens are 360 × 800, 393 × 873 and 360 × 804 pixels: the game must be fully playable in portrait — bet and spin buttons at the bottom, no small text over the playing field.29
Recommendations for partners will follow the analysis of the casinos of India: which brands work with traffic, on what terms, and what that means for affiliate programmes.