Platform review
BetB2B is a platform for sports betting and online casino: a turnkey or white label brand, a sportsbook API, sports and esports, slots, live casino, in-house minigames, TV games, bingo, TOTO and financial bets. It comes with a back office, CMS, CRM, bonus and affiliate systems, an agent scheme and over 250 payment methods. BetB2B says its clients include bookmakers serving more than one million customers a day.
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BetB2B is a platform for sports betting and online casino, designed to make setting up a betting company quick and easy. An operator builds its own brand on it, turnkey or as a white label with free choice of gaming content, payment methods and support with obtaining licences, or integrates the sportsbook API into its own platform with an adapted design. BetB2B says the ready-made solution is up and running in 6 weeks, and support runs on two lines 24/7 in more than 31 languages: the first helps the operator's players, the second its support team.
The sports side covers 182+ sports and 5,500 markets, pre-match and live betting with match visualisation on BetB2B Zone technology and broadcasts, plus Match of the Day and Player Props. Esports brings over 600 events and more than 350 live broadcasts a week (Dota2, CS:GO, Warcraft III, FIFA, Mortal Kombat and more), TOTO offers 7 types of parimutuel betting, including TOTO-15, Correct Score, Esports Football and Basketball and Hockey, with a fixed percentage of the prize pool for the operator, and financial bets forecast a rate over 5 minutes or an hour on popular currency pairs and the random indices Random Index, Bull and Bear. For the casino the platform cites over 6,000 games from 100+ providers; its sections are 1,000+ slots with demo play, over 100 live tables (baccarat, roulette, poker, blackjack) from 12 providers, 100+ in-house provably fair minigames, over 10 types of TV games with Wheel of Fortune, Lotto and Keno, and over 70 games in the bingo section alongside keno and lotteries. In 2021–2022 BetB2B announced partnerships and portfolio additions with Komplex Bet (virtual sports), OnlyPlay, VR Gaming, High 5 Games, Kiron Interactive, RCT Gaming, UpGames (live dealers), Gamzix, Leap Gaming, Caleta Gaming and Live Solutions.
Management runs on a back office that tracks the movement of funds, reports revenue by payment method and gaming section and sets manager access rights, a CRM with player records, personalised bonuses and risk management, and a CMS for banners, landing pages, a blog and SEO settings. The bonus program covers first and second deposit bonuses, bonuses on popular events, cashback, a loyalty program and promo codes, with each offer analysed for popularity and risk. Payment solutions bring over 250 methods and national currencies, including cryptocurrencies, e-vouchers and bank transfers. The in-house affiliate program software supports Revenue share, Standard CPA, Tiered CPA, Hybrid and Sub-Affiliate models with weekly payments, and the agent scheme comes in European and Asian models with a multilevel agent hierarchy.
Bet-b2b.com is owned and operated by Highflier B.V., a Curaçao company with registration number 149996 that holds Curacao Gaming Authority (CGA) licence No. OGL/2024/559/0555. BetB2B says its clients include world-renowned bookmakers serving more than one million customers every day, and that one of the companies created on its platform won the Rising Star in Sports Betting Innovation award at The SBC Awards.120
Turnkey
An operator's own brand built on the BetB2B platform for sports betting and online casino, which is designed to make setting up a betting company quick and easy. BetB2B says one of the companies created on its platform won the Rising Star in Sports Betting Innovation award at The SBC Awards.1
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White-label
A ready-to-use white label solution: freedom in choosing gaming content, software that keeps slots running without interruption, a range of payment options and support with obtaining licences. It also brings a standard range of bonus offers and consultations with the support team, and the platform lists white label licensing among its features.2
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Sportsbook
The BetB2B sportsbook API is integrated into the operator's own platform, and its design can be adapted to the operator's needs.1
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Sportsbook
A sportsbook covering 182+ sports and 5,500 markets: pre-match and live betting, top championships, the biggest events of the day in Match of the Day, Player Props and a choice of odds formats. Live matches are visualised with BetB2B Zone technology, with online event broadcasts and match stats and analytics; the platform cites over 3,000 events and games.3
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Sportsbook
Esports in the BetB2B sportsbook: over 600 events and more than 350 live broadcasts a week, with bets on Dota2, CS:GO, Warcraft III, Call of Duty, FIFA, Mortal Kombat, World of Tanks, Age of Empires, Esports Football, Esports Table Tennis and Esports Billiards. Odds update in real time and bets on videogames are accepted instantly; in total the platform cites over 1,000 esports events.4
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Sportsbook
Pool betting on sports: players predict the outcomes of a set of events on one bet slip, winnings depend on the number of players and the prize pool, and the operator gets a fixed percentage of the pool. Types include TOTO-15 (15 football matches), Correct Score (8 matches), Esports Football (15 FIFA matches) and Basketball and Hockey (12 top events); the operator chooses the events, and the platform cites 7 types of parimutuel betting.5
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Other
Financial bets: a player predicts whether a randomly generated exchange rate will end higher or lower than a given value over 5 minutes or an hour. Types are Random Index, built on random numbers unrelated to world currencies, Random Index: Bull (a simulated growth market) and Random Index: Bear (a simulated recession); the platform also cites all popular currency pairs.6
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Game aggregation
A catalogue of 1,000+ slots from various providers on one platform, searchable by category or provider, regularly updated, with free demo games and play on any internet-connected device. Overall the platform cites over 100 gaming software brands and 6,000 games.2
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Game aggregation
BetB2B's casino portfolio and its partners: in 2021–2022 the platform announced partnerships, deals and collaborations with Komplex Bet (virtual sports), OnlyPlay, High 5 Games, Kiron Interactive, UpGames (live dealers), Gamzix, Leap Gaming (virtual gaming) and Caleta Gaming, added VR Gaming, RCT Gaming and Live Solutions to its portfolio and content library, and a new provider to its sports section. In total BetB2B cites over 6,000 casino games from over 100 well-known providers.7
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Game aggregation
Live games from leading iGaming providers: over 100 gaming tables of baccarat, roulette, poker, blackjack and more, high-resolution broadcasts, a regularly updated selection and play on any device. Live casino management and stats and popular payment systems come included, with launch in 6 weeks; the platform cites 12 popular live casino providers with low initial stakes.8
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Other
BetB2B's in-house minigames, over 100 games: slots and minigames ranging from card and table games to casino and lottery, with a variety of interfaces and themes. The games are provably fair, with outcomes set by an algorithm every player can check; the catalogue is regularly updated and runs on any device.9
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Other
Over 10 types of live TV games such as Wheel of Fortune, Cards, Lotto and Keno from over 10 studios, broadcast in high resolution. Sections include TV Bet, Lotto Instant Win with demo games and Live Keno with 80 balls, where a player guesses a sequence of 1 to 8 numbers; the platform cites 4 providers and over 20 games with dealers.10
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Other
Bingo and live games from top iGaming providers alongside popular lotteries: over 70 games and online bingo broadcasts, several versions with simple rules and a substantial jackpot, keno, and live draws of card and bingo games. The platform cites 7 providers for this section.11
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Affiliate system
In-house affiliate program software for acquiring players: flexible commission settings with Revenue share, Standard CPA, Tiered CPA, Hybrid and Sub-Affiliate models, affiliate groups for performance analysis, API integration with affiliate networks, promotional materials for online and offline advertising, weekly payments and free training and support. The multilingual interface works on desktop and mobile devices, with a mobile app.12
Platform (PAM)
A back office for controlling the movement of funds and player activity: automatic payment statistics on revenue, costs and profit, player data by ID with activity, transactions and betting history, and revenue reports by payment method and gaming section. Manager access rights are set by level, each administrator has a unique login, and a bank can be added as a manual payment method.13
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CRM and bonuses
A bonus system for attracting new players and keeping regulars engaged, with rewards for signing up, loyalty, consolation prizes and more. Standard offers are first and second deposit bonuses, bonuses on popular events, cashback, a loyalty program and promo codes; the program can be changed and unique offers created, each analysed for popularity and financial risk.14
Other
A content management system built for betting websites: an admin panel, section management, banners for desktop and mobile, landing pages, a news feed and a blog. General settings cover configuration, SEO, rules and showing or hiding website sections, and rights to manage each section are assigned separately.15
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Payments
Over 250 payment methods and national currencies from around the world: popular payment systems, alternative methods such as cryptocurrencies and e-vouchers, and bank transfers. Methods irrelevant to the target country can be hidden and new ones added or developed, and player payments are taken from the moment the website launches.16
Other
An agent scheme for acquiring players through a multilevel hierarchy of agents and master agents who oversee players and carry out transactions, sharing customers' profits and losses. It comes in European and Asian models with level-by-level transactions and limits, commission and percentages set for each agent; it is meant for regions where other traffic sources are less effective or transactions are complicated.17
Other
Two lines of support: on the first, BetB2B specialists help the operator's players directly with technical issues, on the second they advise the operator's support team on complex cases. Channels are 24/7 live chat, email and a hotline; the platform cites support in more than 31 languages and affiliate staff training.18
CRM and bonuses
A marketing system integrated with the platform: player activity and transaction records, preferences, credited bonuses and generated profit, personalised bonuses for specific users and promotions. Risk management shows the categories in which a bonus was wagered and keeps a stop list of products that could give rise to cheating; BetB2B describes it as an in-house financial analysis system for marketing activity.19
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