Phoenix365 is a B2B casino and sportsbook platform developed fully in-house: one tech stack, one team and one point of accountability instead of a patchwork of third-party vendors, while the operator, the company says, stays in control of the business, the product and the pace of development, picks its own partners and keeps its data, players and brand. A white-label launch on the platform's proprietary technology takes 7 days by its own account, with casino, sportsbook, automated CRM, app, fraud detection, gamification and analytics running on 50+ microservices in AWS Cloud. The company was founded in 2020; CEO Sergei Efimenko has over 20 years in the industry, and the business leaders bring over a decade of C-level experience from international gaming brands.
The platform puts its casino at 15,000+ games from 160+ providers and 30,000+ spins per second; around the catalogue sit 12 smart engagement widgets, unlimited bonus mechanics, tournaments, cashbacks, promotions, the Site Builder and geo and player personalisation. The sportsbook is automated: margins, limits, odds and delays are set in one click for any market, event or competition and adjusted during the match; the platform cites 180,000+ live events per month, 1,000+ bets per second and 10.5% average profitability, and players get Cashout, Partial Cashout, Edit Bet, Flexible Insurance and One-Cut. In Managed Trading Services a trading team with experience dating to 2008/2010 runs the operator's sportsbook 24/7: daily analysis of winning customers, monthly BI analytics, research of the market and competitors, and risk management cohorts.
Retention runs on the CRM (segments, templates for Email, SMS, WhatsApp and Flash Call, Event Processor journeys, bonuses, promo codes, tournaments with Spin Rally), Gamification Suite with challenges, loyalty levels, collectibles and the Bonus Shop, and the AI Engine powered by The Playa, which profiles players, detects VIPs, abuse and churn risk and picks the Next Best Offer. Risk Management Tools evaluate every customer and every bet in real time, spot sure-bets, late-bets, value betting and cashout abuse, block multi-accounting and bonus abuse, and run casino and sportsbook as one ecosystem. The front end is completed by Immersive Website themed sites and the Native Mobile App on Flutter, while BI Tools provide back-office reports, OLAP cubes in Apache Superset and raw-data access through ClickHouse.
The platform reports 62 brands live across most Latin American markets, including Brazil, as well as in Africa, Tier-1 markets, the CIS and Asia. In a Phoenix365 case study, the buying team behind a casino and sportsbook brand on the platform in Argentina scaled its Facebook acquisition 55x in two months in summer 2025: monthly first deposits grew from 828 in June to 48,820 in September, while the cost per first deposit fell from $22.3 to $13.9. The platform's role covered payment setup for Argentina, CRM triggers for repeat deposits, the risk module, BI with cohort forecasting, and product and landing pages tailored to the Argentinian market.2–14
