Uplatform is a sports betting and online casino platform. For a new brand it supplies a turnkey solution: the Usports sportsbook, the Ucasino casino catalogue and the Utools suite of marketing, administrative and managed services. An existing project can add only the sportsbook through the Usports API or casino content through Casino Aggregator, while land-based betting shops get Betshop Solutions with a cashier ePOS, self-service terminals and live monitors. The platform cites 50+ clients and 300+ employees.
The sportsbook runs on in-house bookmakers: 200+ sports in line, including low-tier leagues and amateur matches, 1.5 million pre-match and live events, 5,500+ markets, a live zone with real-time 2D and 3D broadcasts, multi-live bets, Bet Builder, Bet Constructor and Bet Exchanger, bets on a particular player during a match and player-player or team-player bets, match, team and tournament statistics, and national teams sorted by the user's location. Esports (60+ titles, 24/7 live betting on random matches, bets on Rocket League, Valorant, Tabs, Overcooked and cyber football, hockey, cricket and golf), virtual sports, non-sports betting and SMS and Telegram betting sit alongside it. Ucasino brings together 16,000+ slots from 200+ providers, 120+ live tables from 18+ providers including Evolution Gaming, BBIN Live Games and NetEnt, 150+ skill games from KA gaming, JDB and Spade gaming, and bingo, lottery and keno from Bingo Boom, Zitro, MGA and FLG Web; Casino Aggregator connects 10,000+ games from 80+ providers through one integration, among them Spribe, Hacksaw, Fazi, Amusnet, PG Soft, SA Gaming, SmartSoft, TaDa Gaming, BGaming, 3oaks, Onlyplay, Playzia and NetGame. The casino side of the turnkey solution supports a split screen with 4 slots played at once and content personalised from each player's data.
Utools cover operations: a back office with 25+ report types, a CRM with segmentation and risk management, a CMS with SEO settings, a bonus system with 30+ promo types, an affiliate system with RS, CPA and REF commissions, hybrid structures and Sub-Affiliate, an agent scheme with a multi-level hierarchy, Omni-Channel with one registration and a shared wallet across online and offline, Upayment with 550+ payment methods and 30+ cryptocurrencies, and two-line support 24/7 in 31 languages.
For Latin America, Asia-Pacific, Africa and Europe the platform offers regional solutions: localized content and lines, local payment methods, Asian odds formats and languages from Bengali and Hindi to Kiswahili, Amharic and Lingala; in Africa it cites long-standing partnerships with local telecoms companies for mobile payments. The platform points to an MGA licensee, Dracarys Ltd. In 2026 Uplatform was nominated at the SBC Awards for Sportsbook Supplier of the Year and Esports Supplier of the Year, and it calls its sportsbook award-winning, citing Rising Star in Sports Betting Software and Rising Star of the Year 2022.2–22
