White Hat Gaming (WHG) is a B2B SaaS iGaming platform built on its own modular PAM for casino and sportsbook: operators take the PAM alone, a direct hosting platform or a full white-label solution; the PAM comes with 24/7 managed services, and Build, Operate, Transfer (BOT) options let operators bring services in-house over time. Built end to end by WHG, the PAM runs its hub in the Amazon Web Services cloud and its spokes on in-state hosting hardware. Travelling Wallet™, launched in Q1 2020, gives the player one account and balance across states and verticals.
WHG's own modules are the PCI DSS SAQ A certified In-House Cashier, payments with BIN routing, the bonus engine and CRM Marketing, gamification via Competition Labs, Safer Gambling with an algorithm of 50+ harm markers, electronic customer identity verification, AML and fraud tools, a CMS and 24/7 support in 8 languages. As an independent aggregator, WHG adds Kambi Sportsbook and over 3000 games from 120 providers. White Hat Studios, created in 2021 from an RGS, brand and catalogue acquired from Blueprint Gaming, brings games from Blueprint, Reel Time, Merkur and Lucksome Studios and branded slots such as The Goonies™ and Peaky Blinders™ to the US.
In the US, WHG reports 16 live states: Illinois, Michigan, Pennsylvania, Indiana, Colorado, Virginia, New Jersey, Tennessee, Arizona, Iowa, West Virginia, Louisiana, Kansas, Maryland, Ohio and Massachusetts; Louisiana, Kansas, Maryland and Massachusetts launched on day 1, and New York and Rhode Island followed with Bally’s in 2023–2024. Temporary licences cover Illinois, Colorado, New Jersey, Tennessee and Kansas, and the Rhode Island licence (GV.0000049) was announced on 13 February 2024; the licences of White Hat Gaming Inc. also include Choctaw Nation Gaming Commission 2172, Puerto Rico Gaming Commission SBTPP-2023-04 and Alcohol and Gaming Commission of Ontario GRSM1423267. Maltese White Hat Gaming Limited (registration C73232) holds Gambling Commission licence 52894 for customers in Great Britain, Malta Gaming Authority licence MGA/B2C/370/2017 and MGA Recognition Notice RN/026/2025. In October 2023 WHG entered the New Zealand market.
Clients include Bally’s (exclusive multi-year agreements with WHG and Kambi in 2023, the PAM in six states and Bally Casino in Rhode Island), Barstool Sports and WynnBET, Jackpocket with its New Jersey online casino on WHG’s PAM and White Hat Studios content (2024), MaximBet (multi-year PAM agreement, 2022), Choctaw Nation of Oklahoma (exclusive PAM deal, 2024), the white-label Christchurch Casino, network casinos Skolcasino.com (Full Cream Affiliates) and barz.com, and the Pay N Play casino huikee.com, the last two both Whitezip casinos. Founded in 2012, the company is headquartered in Mosta, Malta, with offices in Cape Town, Gibraltar, Chicago and London; the founder is Max Wright and the CEO Phil Gelvan. WHG reports over 20 operational and over 150 personal licences and membership of BGC, GAMLG and iDEA; awards include Platform Provider of the Year (SBC North America 2024, American Gambling Awards), Innovation of the Year (SBC North America 2022) and White Label Supplier of the Year.1–4,17,18
