
22bet
- Operator company
- NovaPulse Ltd
A sportsbook and casino platform combining an extensive sports and esports betting line, in-browser poker, and live tables from Evolution, Pragmatic Play, and Winfinity.
- Sportsbook
- Casino
Affiliate program review
22Bet Partners is a casino and sports betting affiliate program that says it has been driving traffic since 2017 and covers more than 80 GEOs. It pays RevShare of up to 50% as lifetime revenue and CPA of up to 800 €; the hybrid also brings lifetime revenue, and the Special Deal has terms open for discussion. Commissions are paid once a month, by the 15th for the previous month, once earnings exceed $100, and under the agreement a negative balance is carried over to the next month. Below are the rates, payouts, products, GEOs and a comparison with similar programs.
Checked by the editorial teamVersion of How we check

The rate and the reward of each model, as the program publishes them.
| Model | Rate | Terms |
|---|---|---|
| RevShareshare of the revenue from referred players | up to 50% | Lifetime; the agreement sets 20%, cut to 15% and 5% after 6 and 12 months without new FTDs |
| CPAper first deposit (FTD) | up to €800 | Up to 800 €; fraud, bonus abuse and self-exclusion do not qualify for CPA |
| HybridRevShare + a fixed amount per FTD | On request | Lifetime revenue, rate set individually |
22Bet Partners promotes sports betting and casino; partners' testimonials also mention the 22Bit brand. The program says it has been driving traffic since 2017, claims more than 80 GEOs and more than 400 payment methods, runs in-house brands and shows statistics in real time; the affiliate agreement has been effective since January 1, 2017. An approved partner gets a dedicated manager; players are assigned through unique tracking links with first-party attribution, the default attribution window is up to 30 days, and postback/S2S tracking is available on request.
The models are RevShare, CPA and a hybrid, plus a Special Deal with terms open for discussion; final terms are set individually based on GEOs, traffic quality and volumes. RevShare is lifetime revenue of up to 50%, CPA goes up to 800 €, and the hybrid also brings lifetime revenue. The agreement sets the partner's earnings at 20% of the operator's net profit from the partner's players, profit being the player's stakes minus winnings; with no new FTDs for 6 months the share drops to 15%, and after 12 months to 5%. Players marked as fraudulent or bonus abusers, players who self-exclude and customers with a chargeback do not qualify for CPA.
Commissions are calculated monthly and paid by the 15th for the previous month, provided the payment details were agreed with the manager and earnings exceed $100; a smaller sum moves to the next period. Under the agreement a negative balance is also carried over to the next month, and the manager clarifies how it applies to the chosen model before launch. High rollers — players with negative net revenue of at least $10 000 in a month — follow a separate rule: if the partner's net revenue for a brand that month is minus $2000 or more, the high roller's negative is carried forward and offset only against that player's future revenue. Payout methods include e-wallets, crypto and bank transfer; the program adds no internal payout fees, though network or payment-provider fees may apply. Technical failures can delay payouts by up to 2 months. Spam, click-under and pop-under need the team's approval, and contextual ads or domains with the brand name are not accepted.
Verticals and brands the program accepts traffic for.

A sportsbook and casino platform combining an extensive sports and esports betting line, in-browser poker, and live tables from Evolution, Pragmatic Play, and Winfinity.
Countries the program accepts traffic from, and countries closed under its rules.
The program's GEOs haven't been confirmed by sources yet.
Two programs with a similar profile: one with worse terms, one with better. Rates and payouts follow the published terms as of the check date.
| Term | 888 AffiliatesWorse terms | 22Bet PartnersYou are viewing | Growe PartnersBetter terms |
|---|---|---|---|
| RevShare | 888 Affiliatesup to 40% | 22Bet Partnersup to 50% | Growe Partnersup to 50% |
| CPA | 888 AffiliatesOn request | 22Bet Partnersup to €800 | Growe Partnersup to €1,000 |
| Hybrid | 888 AffiliatesOn request | 22Bet PartnersOn request | Growe Partners40% + from €100 |
| CPI | 888 Affiliates— | 22Bet Partners— | Growe PartnersOn request |
| Sub-affiliate | 888 AffiliatesOn request | 22Bet Partners— | Growe Partners3% |
| Minimum payout | 888 Affiliates$250 | 22Bet Partners$100 | Growe Partners$100 |
| Payout frequency | 888 AffiliatesMonthly | 22Bet PartnersMonthly | Growe PartnersMonthly |
| Negative carryover | 888 AffiliatesYes | 22Bet PartnersYes | Growe PartnersYes |