Platform review
Pragmatic Solutions supplies a player account management (PAM) platform to casino and betting operators: wallet, CRM, bonuses, payments, KYC and AML, a Data Lake with Insights, a CMS, the Integration Hub, partner sportsbooks from Altenar and FIRST.bet, development and managed services. Founded in 2014 and headquartered in Gibraltar, it counts DAZN BET and EstrelaBet among its clients.
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Pragmatic Solutions supplies casino and betting operators with an enterprise platform built around its own player account management (PAM) system. Founded in 2014, the company has refined that technology for over a decade. It is headquartered in Gibraltar with a development hub in Hyderabad, India; its company Pragmatic Solutions MT Limited is registered in Malta under number C91859. CEO Ashley Lang leads the company.
The core of the catalogue is the PAM Platform built on the CPU Model: it handles essential operations, plugs in third-party and proprietary components and runs multiple brands from one place. Its suite covers Player Account, a Wallet for real cash, bonuses, unsettled bets and loyalty points, CRM with segmentation, Bonus & Promotions, Payments, and KYC, AML & Fraud Control. Integration Hub brings pre-integrated content, payment and service providers, and the modular API lets operators build their own tech stack while keeping control of player data. Sportsbooks come from partners: Altenar, the first sportsbook integrated into the PAM (since 2023), and FIRST.bet with its SportOS open API and GMFY gamification. Data Lake exposes platform data in real time, and reporting runs in the Insights BI suite, a third-party BI platform or in-house analytics. CMS & Front End manages brands, languages and currencies from one platform, tailors content to player profiles and offers responsive templates and native iOS and Android support. Players get self-exclusion, deposit limits and reality checks, and operators get risk management with adjustable thresholds.
Development Services offer a dedicated team or ad-hoc work scoped in story points and scheduled for the next release, and the front-end source code can be licensed. Migration & Onboarding moves an operator onto the platform in five steps, from analysis to deployment with a Hypercare framework, with team training and a test environment; among its projects the platform cites migrations with millions of player accounts. Managed operational services take the technical and operational load of day-to-day functions off the operator. The platform also supports land-based casinos and betting companies taking their business online.
The platform holds B2B licences from the MGA (Pragmatic Solutions MT Limited, MGA/B2B/619/2018), the UKGC (account number 57239), Romania's ONJN, Sweden's Spelinspektionen and Ontario's AGCO, and its licence list also names the Hellenic Gaming Commission in Greece; in Alberta it is registered by the AGLC and live since the market opened on 13 July 2026, and in Ireland since July 2026. The platform and its management system are certified to PCI, ISO 27001 and GLI. Its named markets are Brazil, Ontario, Alberta, the United Kingdom, Spain, Germany, Hungary, Ireland, Malta, Sweden, Romania, Estonia, Greece, Tobique, the Isle of Man and Curaçao. Clients include DAZN BET (Ontario and Alberta) and EstrelaBet (Brazil), both on the combined stack with Altenar. Awards include Full Service Platform of the Year at the EGR B2B Awards 2026 and 2024, Brand of the Year B2B 2025, Best Customer Service 2025, Best iGaming Technology 2025 and Platform Provider of the Year 2024.11013
Platform (PAM)
The core of the operator's tech: a player account management platform that controls and customises the end-to-end player experience, supports multiple brands and runs operations. Under the CPU Model it handles essential operations and plugs in third-party and proprietary components; the suite covers the player account, wallet, CRM, bonus and promotions, payments, and KYC, AML and fraud control.2
Verticals
Platform (PAM)
A PAM module with a complete global view of each player's journey, giving the operator's teams the actionable insights they need to serve players.2
Platform (PAM)
The PAM wallet keeps real cash, bonuses, unsettled bets and loyalty points in one place, with full operator control over rules and restrictions.2
CRM and bonuses
The PAM marketing module for player engagement, onboarding, retention and loyalty, with real-time marketing and automation in one toolbox.2
CRM and bonuses
The PAM bonus module: tailored bonuses — targeted, timed and instant — to attract and retain players, with full control to maximise ROI and reduce leakage.2
Payments
The PAM payments module manages all payment methods securely and efficiently, with easy integration, flexible controls and intelligent processing.2
KYC / AML
The PAM module for know-your-customer checks, anti-money-laundering controls and fraud control that protects customers and minimises fraud and risk.2
Other
A large portfolio of pre-integrated content, payment and service providers: most connections are activated through a standardised process rather than built from scratch, and new services of the operator's choosing are integrated rapidly. The modular API lets operators build their own tech stack, and the team scopes the integration timeline with the operator and supports it through to launch.3
Sportsbook
The sportsbook of partner Altenar, the first sportsbook platform integrated into the Pragmatic Solutions PAM, with the two working together since 2023. Operators have gone live on the combined Altenar and Pragmatic Solutions stack in Brazil, Canada and several European countries, with Pragmatic Solutions providing the PAM infrastructure and Altenar the sportsbook technology.4
Verticals
Sportsbook
FIRST.bet's managed sportsbook, already live in the Pragmatic Solutions PAM ecosystem: the sportsbook engine, trading stack, risk management and managed services, the SportOS open API for building own betting products, the GMFY gamification engine, plus Bet Builder, Player Props, Cash Out, Early Payout, ACCA Promotions, Fast Markets and SnapBet.5
Verticals
Other
A single connection point for all data services: core platform data sets are available in real time, every exposed table view is documented with a data dictionary and lineage, full history is kept for audits, and data is reconciled directly from source systems.6
Other
The BI reporting suite for platform data turns data into clear, actionable information and analyses player behaviour in real time. Operators choose it, a third-party BI platform or their own in-house analytics, and can also plug in AI and machine-learning tools.6
Other
A CMS and front end built and maintained by the same team as the PAM: content is tailored to player profiles (jurisdiction, play history, device) and updated in real time, and multiple brands, languages and currencies are managed from one platform. The front end natively supports iOS and Android; operators can start on responsive templates, then add ad-hoc customisation, a dedicated front-end team or a licence to the front-end source code.7
Other
Responsible gaming tools — self-exclusion, deposit limits and reality checks — that let players manage their own gaming behaviour.8
Other
Advanced security measures and risk management tools that protect the operator's operations and safeguard its players.8
Other
Flexible risk management: operators adjust their risk-tolerance thresholds to match their business goals.1
Other
On-demand development: platform customisation, new functionality and a faster roadmap for the operator. Two models are offered — a ring-fenced Dedicated Dev Team within the company's development hub, shaped to the client's budget and goals, and Ad-Hoc & Bespoke work scoped in story points and scheduled for the next release.9
Other
Moving onto the platform in five steps: scoping, analysis and design; planning; development and testing; deployment with a Hypercare framework; and a post-deployment review. The operator's team is trained on the BackOffice and CMS in person or online and gets a test environment before going live.10
Other
Managed operational services alongside the core platform for operators who want support running day-to-day functions: the platform handles the technical and operational load, scaled to the level of support needed, so the operator's team can focus on commercial growth.3
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The countries where the platform itself says it operates. Select a country to open its GEO review.381112
Casinos that run on the platform, use its white-label or integrate its products, when open sources confirm it.
daznbet.com
On the platform
The Altenar and Pragmatic Solutions combination underpins DAZN BET, live in Alberta from the market’s first day.4
Founded in 2019 by the Metropolitan group, the platform combines betting across 20 sports, esports, live dealer tables, and a proprietary four-tier progressive jackpot.
estrelabet.bet.br
On the platform
In Brazil, EstrelaBet replaced its previous PAM and sportsbook with Pragmatic Solutions and Altenar.4
